Despite being a common setup for many businesses these days, white label type of work is still a fairly unknown and confusing concept. It always comes down to variations of this single question:
Why would an agency pay another agency to do the exact same thing?
What is a white label creative agency, after all?
By definition, a white label partner executes the work for another agency, that ultimately gets the credit under their own name. It might sound redundant or cumbersome, to hire and pay a “rival” agency to do your job. But instead of looking at it from a competition point of view, think of it as a superhero and his sidekick, like Batman and Robin. Sometimes Robin does the whole work helping to defeat the villain, but Batman ends up getting the credit for saving the day.
Are you still confused about the benefits of seeking a white label partner? Let’s break it down in parts:
Building up your own agency, getting the right staff, worrying about scaling your business, spending money in training – all these build up quickly and weigh heavily on your expenses. To find a white label partner to do the job and “fight” your battles ends up being the cheaper solution. Outsourcing your design and web development services to a trustful partner leads to saving money. Which means better profit margins.
Assigning the work to a partner specialized in a particular service means maximum efficiency. It means you and your team will have extra time and resources to apply to other important parts of your business. With projects being closed faster, the money will be coming in quicker.
One word: specialization. White label agencies are often specialized in particular areas that might not be your agency’s forte. For example, your company is great at developing websites but your developers aren’t the most talented designers out there. Do your research, find a specialized partner to fill those gaps in your own organization. In the end, the quality of the work will be superior and your clients will be paying you with a huge smile.
Do you have a client that asked you something out of your company’s native skills? Let your white label partner handle it while you manage your client and your project. Suddenly, your business begins to boom and your team can’t keep up with the growing workload? Not to worry, your sidekick white label agency can pick up the extra work, which means you won’t have to turn down a client for lack of capacity.
Increase your services
Your company doesn’t need to know how to do anything and everything under the sun. Yet, you can offer a wider range of services, maintaining control of your projects and clients but using a white label partner to do the job.
Focus on your clients
Worry only about keeping your clients happy, knowing you have dedicated white label minions working diligently to get your projects done on time and with quality.
The white label model works and it’s optimized for smaller agencies, focusing on growing their operations, quality of service and number of clients. Finding that right “Robin” for your Batman might be exactly what your agency needs to continue to grow.
Have you ever considered or used a white label design partner before? Hey Bear Creative offers specialized white label services in branding, web design and development. Send us a “Hey” if you’d like to know more about our rates!